O-I’s Covet Classics™ offers start-up distillers lower barriers to enter the premium segment of the market. They can place smaller volume orders, even at pallet level, an increase their speed to market.
“With Covet Classics™ we’ve created a new luxury product offering that leverages O-I’s existing footprint and proven expertise with high-end brands to serve the unique needs of this growing space in the market,” said Robert Brouwer, Specialty Business Leader Europe. “With our global capabilities, market knowledge and design and manufacturing expertise, we can provide customers with glass bottles that deliver a highly customized experience to the consumer. Covet Classics™ enables brands to make a distinguished first impression and to leave a lasting impression.”
The Netherlands is the first European country where three iconic bottle designs – Imperial, Grandeur, and Forte – are available for purchase through a partnership with distributor Catalonië Glasverpakkingen.”In collaboration with O-I, we offer a total package that includes a variety of qualitative and innovative closures “, says Rob van Spaendonk, Director at Catalonië Glasverpakkingen.
Many craft distillers and multinationals in North America and Latin America have taken advantage of Covet Classics™ to bring their brands to market since its launch in 2013. Among the first was FEW Spirits, who launched their successful handcrafted bourbon and rye whiskey in the Grandeur bottle and has since expanded their line to small-batch barrel gin. Most recently, Campari’s Wild Turkey turned to Covet to elevate their brand image as they entered the high-end bourbon market in the US and Australia with their limited edition “Master’s Keep,” in a customized Imperial bottle.
“Covet Classics™ designs bring out the absolute best that glass has to offer,” said Brouwer. “The variety and luxurious look add a brand. From the curve of the body and the glass’ heft in your hand to how a product catches the light, Covet Classics ™treats each brand’s glass package as an opportunity to evoke desire and inspire an exquisite brand moment.”
Owens-Illinois, Inc. (NYSE: OI) is the world's largest glass container manufacturer and preferred partner for many of the world's leading food and beverage brands. The Company had revenues of $6.2 billion in 2015 and 27,000 people at 80 plants in 23 countries. With global headquarters in Perrysburg, Ohio, O-I delivers safe, sustainable, pure, iconic, brand-building glass packaging to a growing global marketplace. For more information, visit o‑i.com.
About Catalonië Glasverpakkingen
For more than 100 years we share our passion for glass. Catalonië Glasverpakkingen offer smart solutions that make a difference. Your glass packaging is your product’s business card. We have a broad variety of glass packaging solutions, also special personalized glass botlles and jars. Personal contact and flexibility are key, resulting in a fast, open and honest advise. For more information, visit www.catalonieglas.nl